Introduction to Lead Generation for Mortgage Loan Officers

In this video, we cover the basic fundamental of digital marketing and lead generation. These principles are applied across all businesses however we focus on covering the mortgage business. More specifically, how to use these principles to generate mortgage leads yourself or learn the fundamentals before you buy leads.

The three main topics we cover here are: 

  • Traffic Sources - Which source is the best source and how you should think about buying traffic to your landing pages.
  • Conversion - How to think about conversion and what conversion means.
  • Post-Conversion - How you should think about post-conversion and best practices to make sure your get the most out of your marketing spend.

This is part 1 of many more videos to be released soon. If you liked it and want to see more, jump on our newsletter and you'll get front row seats to webinars like this.

Last thing, If you found this to be helpful, share this video with another loan officer or broker that's going to find it as valuable.

See you on the next video!